The card is then presented each time the customer visits and points, dollars or % amounts are added to the card based on predetermined reward program that the merchant sets. Loyalty cards are typically issued or given to the customer at the business location. Gift Cards are sold to customers for their own use or can be gifted to family or friends.Ĭards can be redeemed at store locations just like a credit card and balances can be debited from the card upon purchase.Ĭards are swiped through traditional credit card terminals, POS systems, Virtual Terminal or website and payments are collected by the merchant at the time of sale.

With a Gift and /or Loyalty Card in his or her wallet, a customer is much more likely to choose that merchant for future purchases. Gift and/or Loyalty Card program by creates a compelling reason for consumers to prefer one business over another. The winners are those who establish and maintain one or more competitive advantages in the minds of their customers. In today’s competitive retail environment, the battle to retain customers is fierce.

Commerce casino loyalty program benefits for family